Real examples from high-impact creators (and what you can learn from them)
When people search your name on LinkedIn, the first thing they see — right after your photo — is your LinkedIn headline. Yet, many professionals settle for something generic like: “Marketing Manager at Company X” or “Project Manager at XYZ Inc.”
That’s like Pepsi saying, “We make soda.” It’s accurate, but it’s boring — and forgettable.
Your LinkedIn headline isn’t just a job title. It’s your personal billboard, your mission statement, and your first impression all rolled into one. A well-crafted headline can help you:
- Show up in LinkedIn search results
- Attract recruiters, clients, or collaborators
- Boost your personal brand visibility
- Rank better on Google
- And, most importantly, spark curiosity
So… what is a good LinkedIn headline example? What does a powerful, optimized headline actually look like?
Here are 10 standout LinkedIn headline examples, based on real professionals making waves on the platform right now — and what you can learn from each. All of these were reviewed and optimized based on what we do every day at Profile Optimization Hub, where we help professionals build standout LinkedIn profiles.
1. Adam Grant
LinkedIn Headline: Organizational psychologist at Wharton. #1 NYT bestselling author of HIDDEN POTENTIAL and THINK AGAIN.
What makes it powerful: Adam Grant is not just another academic. He’s one of the most well-known organizational psychologists in the world, teaching at The Wharton School, writing bestsellers like Give and Take and Think Again, and hosting hit TED podcasts. His headline blends authority with thought leadership.
Why it attracts opportunities: He combines SEO-friendly terms like “organizational psychologist” and “author” with emotional resonance, building both credibility and curiosity. It’s ideal for thought leaders, educators, and speakers who want to grow influence
2. Tobi Oluwole
LinkedIn Headline: I help founders stuck under $10k/m scale to $40k+/m using LinkedIn.
What makes it powerful: Tobi speaks directly to his audience’s pain point and provides a clear solution. No fluff — just value. This outcome-based approach makes it instantly engaging.
Why it attracts opportunities: It targets high-intent search queries like “LinkedIn growth strategy” and “LinkedIn client generation.” If you’re a coach or service provider, this type of headline draws in your ideal clients on autopilot.
LinkedIn Headline: 3x founder & CEO | Former CIO $4B company | DEIB ally | Leadership & self-mastery wisdom
What makes it powerful: Justin blends operational excellence with a strong sense of purpose. His headline highlights both his business accomplishments and values-based leadership.
Why it attracts opportunities: This headline appeals to investors, podcast hosts, corporate partners, and professionals looking for conscious leadership. The balance of authority and authenticity is key
4. Laura Morgan
LinkedIn Headline: Managing Director at Ware | Championing Change | Empowering healthier, happier workplaces
What makes it powerful: Laura combines her title with a mission-driven message. Her language reflects a focus on transformation — not just operations.
Why it attracts opportunities: Her headline ranks for keywords like “workplace wellness,” “culture change,” and “executive leadership.” This positions her as a top-of-mind expert in creating healthier work environments.
Elvi Caperonis, PMP®
LinkedIn Headline: I help you build your 6-figure personal brand | Founder @ Reinvent Yourself | Ex Amazon
What makes it powerful: Elvi leads with results, then builds trust with a powerful credential: Amazon. Her headline is benefit-driven and authority-backed.
Why it attracts opportunities: She’s clearly targeting professionals seeking help with personal branding, and her use of high-value language boosts her discoverability for both branding and entrepreneurship-related searches.
Dr. Dupe Burgess
LinkedIn Headline: Founder, Keynote Speaker, Medical Doctor | Insights on entrepreneurship, personal brand & careers
What makes it powerful: Dr. Dupe combines medical expertise with entrepreneurship and public speaking. Her headline reflects her unique journey and diverse audience.
Why it attracts opportunities: By touching on “career” and “personal brand,” she opens herself to audiences across healthcare, startups, and professional development. It’s a triple-win headline.
LinkedIn Headline: Founder & CEO helping you level up | AI & leadership | TEDx Speaker, Orthopaedic Surgeon
What makes it powerful: Alexander’s headline taps into AI, healthcare, and leadership three high-demand areas. He builds instant credibility and relevance.
Why it attracts opportunities: It positions him at the intersection of tech, medicine, and influence, making it highly searchable and compelling for digital health and innovation audiences.
8. Lara Acosta
LinkedIn Headline: Build a Monetisable Personal Brand in 2025 | Creator Capital | 6-week LinkedIn programme is LIVE
What makes it powerful: Lara combines trend forecasting with urgency. Her headline tells creators exactly what they can gain — and how to get it.
Why it attracts opportunities: She’s tapping into creator economy keywords like “monetisable brand” and “LinkedIn programme,” driving traffic from professionals looking to grow and earn online.
Chris Donnelly
LinkedIn Headline: Entrepreneur, Author, Speaker & Investor | Host of The Wake Up Podcast | Business & personal growth
What makes it powerful: Chris presents a multi-dimensional brand, appealing to both business and self-development audiences. His headline is packed with authority and approachability.
Why it attracts opportunities: It’s a top performer in personal growth, entrepreneurship, and thought leadership search queries, attracting media, podcasts, and investors alike.
10. Josh S. https://www.linkedin.com/in/joshejsanders/
LinkedIn Headline: Co-Founder @ The Creator Accelerator | Head of Content @ Chris Donnelly LTD
What makes it powerful: Josh is short and specific. His headline is for those who know what they want — strategy, content, and creator growth.
Why it attracts opportunities: He ranks in searches around “content strategy,” “LinkedIn creators,” and “personal brand accelerators.” This makes his profile a magnet for partnerships and collaborations.
What Makes a Great LinkedIn Headline?
A strong LinkedIn headline should:
- Be value-driven — show who you help and how
- Include proof — credentials, results, experience
- Use clear, searchable keywords
- Reflect both professionalism and personality
- Stay within LinkedIn’s 220-character limit
Want a Headline That Gets You Noticed?
At Profile Optimization Hub, we specialize in helping professionals craft high-converting, SEO-optimised LinkedIn headlines and full profiles that:
✅ Attract recruiters and clients ✅ Drive profile views and engagement ✅ Build long-term credibility and authority
👉 Visit Profile Optimization Hub and unlock the power of your personal brand on LinkedIn.
Written by Jean Wilter Dortelus, President of ProfileOptimizationHub.com